Contextual Advertising & Behavioral Marketing
Advertising - Wikipedia
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Egyptians used papyrus to make sales messages and wall posters.  Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia . Lost and found advertising on papyrus was common in ancient Greece and ancient Rome . Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. 
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To exercise your online choices, visit: and select your national version of the website from the home page. From here you will find all the information you need to understand the practice of OBA. Plus, the user-choice platform provided allows you to conveniently ‘turn off’ all OBA ads served by some or all of the participating companies. These participating companies have agreed to adhere to principles which benefit you .
We store a record of the ads we serve in our logs. These server logs typically include your web request, IP address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser. We store this data for a number of reasons, the most important of which are to improve our services and to maintain the security of our systems. We anonymize this log data by removing part of the IP address (after 9 months) and cookie information (after 18 months).