FAU Catalog - College of Business
1906 + Today: The Earthquake Blend (Part II) | Shawn Clover
The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you to go outside the box. The idea went viral (via 1970s-era media and word of mouth, of course). Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.
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This is brilliant. I have a picture of my great uncle, Edward Creely, standing on top of his re-built veterinary at Larkin and Golden Gate. All around him, the city is in ruins…today, of course it is sort of featureless- I think the Federal building is there now- and so it’s hard to believe any disaster ever struck.
I love that you put the Valencia Street Hotel in context that way…I often tell people about this picture but never quite get the location right.